Top 3 Ways To Sell Out Your Event
I’ve been hired to provide music and entertainment for clients and their events. Some times the turn out can be very low in numbers. Here in Manitoba, our Wedding Socials are events where we can generate money for the Bride & Groom to be and their inevitable Wedding Celebration. However, the attraction of the Social event in itself, is no longer a mandatory attendance for most people.
Follow this simple formula for the best results in a market that’s been over done.
1) Sell Tickets
It’s obvious that you should sell tickets. Sometimes the sales do not add up however. Want to sell more? Try selling way in advance. You should be selling your tickets 6 months in advance. This ensures you meet with every prospective attendee.
A good way to break the ice with a prospective ticket buyer is to start by asking “Hey, do you have $10?” They will most likely reply “I do actually!” Then you say “Great, here’s a ticket to my Social (or whatever event)!”
My recommendation is to over sell your space. And be conscious about how many people you think you can actually attract. Don’t go searching for the biggest venue because it may have come with an easier price point. If you only can think of 100 friends, and think you can sell two tickets each, then that’s only 200 people that may attend. Do you need a hall that can hold 500 people? Most likely not. There are halls for all sizes of audiences. You should pick the one that best suits your needs.
Over sell by at least 100 tickets. This will ensure you have a buffer to fill the gaps for the people that are only looking to purchase ‘support tickets’ or can’t make it after the purchase of the ticket.
2) Put the Right Info On Your Ticket
Does your ticket have a link to your Facebook Event page that you created? (you did create one didn’t you?)
Your tickets should have a link to your event page. Build some community around this event. The more professional it looks and feels, the more enticing the event will look to people whom you may not even know that might attend. Seriously! Ever seen that a friend of yours is going to a show that you didn’t know existed? You know, those notifications you see on Facebook! Now imagine if people saw that you were going to an event that looked like a lot of fun, with an enticing cover photo that showcased your unique theme for the event etc. I bet more people would be intrigued.
Your ticket should also state the theme of your event if you’ve chosen one. Maybe even a goofy picture of you and your fiance! Why not engage people right from the beginning?
3) Follow Up With Everyone
So you sold how many tickets to how many people? Take the steps necessary to follow up with people. Ensure them that it it would truly mean a lot to you if they were to come. This isn’t a ploy. It’s a very true statement. I know personally, that I would love to see all my friends enjoy and be entertained at what I have put together for us. I know that if they were not to come, that I would be saddened.
If you know they are on Facebook, make sure they know where to find the event page and remind them that you are expecting to see them there. There you can post pictures of your prizes that you’ve put together and remind everyone of what kind of fun they can be having.
I would highly recommend checking out my blog “The Average Social is Dead“. There you can find more tips on spicing things up for your event!
BONUS
If you’re getting married next year, make sure to attend EVERY social you get invited to. Why you ask? Because when it comes time to ask those same people to attend your social, you can easily and confidently state (in maybe a not so direct way) that you attended theirs, so you’ll expect to see them at yours 🙂 #reciprocity
Did this help? If so comment below!
Steven Petznik
Redefining the Celebration Experience
www.DJYourLife.Com
Top 5 Reasons You Should Meet Your DJ
Not everyone knows how much impact a DJ service can have on an event. Have you been tasked with finding one for your event? The following 5 Reasons why you should connect with your DJ; may just set your event up for success from the first meeting.
🙂
1) They Should Be On the Same Page As You
Did you have a chance to discuss your personal music tastes? It is your event after all. You should be given the opportunity to customize anything you may feel necessary. You may not know what options available to you. Do they know who your VIPs are? Will they offer the you a chance to further organize some of the events you are planning throughout the celebration?
2) You Should Know who is Representing You
How serious is this person? Are they doing it for the quick $? I hope not. But How would you know if you never meet this person? I’m not saying that all DJs are in it for the monetary value, but a few of them are. Ever been to an event where the DJ looked bored, texting, Facebooking and just not engaged? Do you think their level of professionalism could be pointed out by them offering to meet with you?
3) Finding out their experience
It may be a good idea to see what their experience is regarding your particular type of event. Are they a Wedding DJ? A Club DJ? A Social DJ? How many weddings have they performed at? At what kind of level were they involved in? Do they have the motivation to ensure you and your guests are taken care of? What is their plan to engage the audience? Whatever it may be, it should line up with what you expect of them.
4) Receive Personal Commitment
Knowing what it means to participate in your Celebration should be an honor. Is that how they feel? Is that the kind of commitment they are going to give to you?
5) Open the Doors to a True Celebration
Having a consultation should allow you open the door to possibilities that require a personal touch. If someone has made it this far into your process, maybe there possibility exists. Can it be possible that this person is on the same page, will have enough experience, enough commitment, to represent and be apart of your Celebration Experience? Will they offer ideas, and solutions to some of the things you are thinking of planning?
A meeting or initial consultation should leave you at ease. You should feel confident that they will offer services you need. For the investment you want to make in them, I think it is worth every minute getting to know them. This one service; above all the rest, can be the determining factor that will hold your event together.
What do you think? Did I miss anything? (comment below)
Steven P
Redefining the Celebration Experience
www.DJYourLife.com
Wedding and Event DJ Blog
What is DJ Your Life all about?
These writings are meant for anyone who is interested in seeing what types of events are out there. My hope is to inspire the reader to do more with their Celebration. Not only will I bring forward some of the great elements that worked, but I will also show where things could have been done better. The majority of the information that I will write about will be from personal experiences and my own research and inspiration that I would like to pass on. I’ve been apart of events of all kinds such as Weddings, Socials (for those who are in Manitoba (or Jack and Jills in Ontario)), Parties and Receptions of all kinds!
I want anyone who is going to be hosting an event of any grandeur, to achieve a uniquely entertaining experience.
Who is DJ Steven P?
I am a person who has been experienced in playing the right songs at the right time, with the confidence of being on the microphone and has been formally trained in Project Management.
I started at the bottom and worked my skill sets to a point where I am now offering premium services for anyone who is happy, caring, spontaneous, bravely committed to successful outcomes.
The attempt is to post regularly about of the highlights from my events so that you can cultivate some ideas of your own to make your event ‘pop’!
Talk to you soon,
DJ Steven P
Redefining the Celebration Experience
www.DJYourLife.com